Who am I?
Lily Feinman! Born and raised in Greenwich Village with both parents owning art galleries in Soho, I grew up immersed in the world of art, fashion, and aesthetics. This foundation shaped not just my eye, but my understanding that beautiful design should be accessible and meaningful.
My styling journey began at a 5th Avenue flagship clothing store in New York before building my own private shopping clientele. From there, I expanded into editorial, celebrity, prop, and even pet photoshoots—working as everything from fashion stylist to production assistant to prop stylist. Each role taught me something new about creating cohesive visual stories under any circumstances.
Nearly a decade ago, I traded the energy of New York for the warmth of Greenville, seeking deeper community connection. While I'm still very much a New Yorker living in South Carolina, this move allowed me to blend my metropolitan aesthetic sensibilities with Southern hospitality and charm.
After years in corporate roles spanning branding, trade show management, email marketing, and art direction for a large manufacturer, I've never been happier than I am working on my own projects. I'm deeply hands-on in my approach—teaching myself everything from embroidery and sewing to graphic design and woodworking, including building custom sound panels. This craftiness isn't just a hobby; it's integral to how I work, allowing me to create truly bespoke solutions and understand materials and construction at every level. With a fashion styling background and expertise across interior design, art direction, and visual curation, I specialize in luxury thinking applied thoughtfully to any budget. Whether you're transforming a restaurant, curating your home, or developing a brand aesthetic, my approach ensures every project reflects elevated taste and strategic design choices that maximize impact.
